Privacy Policy
This Privacy Policy describes how your personal
information is collected, used, and shared when you visit
or make a purchase from xxxxxxxxx
(the “Site”).
Personal information we collect
When you visit the Site, we automatically collect certain
information about your device, including information about
your web browser, IP address, time zone, and some of the
cookies that are installed on your device. Additionally, as
you browse the Site, we collect information about the
individual web pages or products that you view, what
websites or search terms referred you to the Site, and
information about how you interact with the Site. We refer
to this automatically-collected information as “Device
Information”.
How We Use the Information We Collect

We may use your Personal Information, Demographic
Information or Usage Information for various purposes,
including, but not limited to, the following:
•Improving the effectiveness of our Site, marketing
endeavors and service offerings;
•Site registration;
•Providing customer service;

•Notifying you of product recalls or providing other
information concerning products you have purchased;
•Sending you direct mail offerings;
•Sending you email communications such as electronic
newsletters about our products, services and Promotions;
•Sending you email about orders you have made;
•Enabling you to participate in the Site’s features such as
surveys and Promotions;
•Identifying your product and service preferences and
informing you of new or additional products, services and
Promotions that may be of interest to you;
•Providing mobile marketing messages and service
messages;
•Cart Abandonment Messages - once information is
captured for a specific item, if you do not purchase that
item within 24 hours we will send a reminder text letting
you know it's still available at our store with a direct
hyperlink (SMS messages are sent within 48 hours of non-
purchase with only 1 reminder)
•To analyze preferences, trends and statistics.
How we Determine An Abandon Cart:
Currently we use an Opt-in form 2 step. When the
consumer enters in their information in the first step of the
form they are 'tagged' in our system as a lead. We then
wait a period of time (I.e. 20 minutes) to see if they
purchase through our website. We track purchases by
tags as well. When a consumer purchases a product they
are tagged as purchased. Our system waits 20 mins to
see if a purchase tag is added to the consumer - if not -
we add the consumer to abandon cart sequence.

We collect Device Information using the following
technologies:
- “Cookies” are data files that are placed on your device or
computer and often include an anonymous unique
identifier. For more information about cookies, and how to
disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect
data including your IP address, browser type, Internet
service provider, referring/exit pages, and date/time
stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files
used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to
make a purchase through the Site, we collect certain
information from you, including your name, billing address,
shipping address, payment information (including credit
card numbers , email address, and phone number. We
refer to this information as “Order Information”.

Text Marketing and notifications: By subscribing to text
notifications you agree to receive recurring automated
marketing messages at the phone number provided.
Consent is not a condition of purchase. Reply STOP to
unsubscribe. HELP for help. Msg & Data rates may
apply. More info view Privacy Policy and ToS.

When we talk about “Personal Information” in this Privacy
Policy, we are talking both about Device Information and
Order Information.
How do we use your personal information?
We use the Order Information that we collect generally to
fulfill any orders placed through the Site (including
processing your payment information, arranging for
shipping, and providing you with invoices and/or order
confirmations). Additionally, we use this Order Information
to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with
us, provide you with information or advertising relating to
our products or services.
We use the Device Information that we collect to help us
screen for potential risk and fraud (in particular, your IP
address), and more generally to improve and optimize our
Site (for example, by generating analytics about how our
customers browse and interact with the Site, and to
assess the success of our marketing and advertising
campaigns).

Sharing you personal Information
We share your Personal Information with third parties to
help us use your Personal Information, as described
above. For example, we use Shopify to power our online

store--you can read more about how Shopify uses your
Personal Information here:
https://www.shopify.com/legal/privacy. We also use Google
Analytics to help us understand how our customers use
the Site -- you can read more about how Google uses your
Personal Information here:
https://www.google.com/intl/en/policies/privacy/. You can
also opt-out of Google Analytics here:
https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to
comply with applicable laws and regulations, to respond to
a subpoena, search warrant or other lawful request for
information we receive, or to otherwise protect our rights.
Behavioural advertising
As described above, we use your Personal Information to
provide you with targeted advertisements or marketing
communications we believe may be of interest to you. For
more information about how targeted advertising works,
you can visit the Network Advertising Initiative’s (“NAI”)
educational page at
http://www.networkadvertising.org/understanding-online-
advertising/how-does-it-work.
You can opt out of targeted advertising by using the links
below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google:
https://www.google.com/settings/ads/anonymous

- Bing: https://advertise.bingads.microsoft.com/en-
us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by
visiting the Digital Advertising Alliance’s opt-out portal at:
http://optout.aboutads.info/.
Do not track
Please note that we do not alter our Site’s data collection
and use practices when we see a Do Not Track signal
from your browser.
Your rights
If you are a European resident, you have the right to
access personal information we hold about you and to ask
that your personal information be corrected, updated, or
deleted. If you would like to exercise this right, please
contact us through the contact information below.
Additionally, if you are a European resident we note that
we are processing your information in order to fulfill
contracts we might have with you (for example if you make
an order through the Site), or otherwise to pursue our
legitimate business interests listed above. Additionally,
please note that your information will be transferred
outside of Europe, including to Canada and the United
States.
Data retention
When you place an order through the Site, we will

maintain your Order Information for our records unless
and until you ask us to delete this information.
Changes
We may update this privacy policy from time to time in
order to reflect, for example, changes to our practices or
for other operational, legal or regulatory reasons.

Minors
The Site is not intended for individuals under the age of 18
.
Contact us
For more information about our privacy practices, if you
have questions, or if you would like to make a complaint,
please contact us by e‑mail at
admin@primitivestonearchery.com or by mail using the details
provided below:
TradBowhunter - Ethical Predator
[Re: Privacy Compliance Officer]
​3 Barnes Cres, Ottawa, Ontario, K2H 7C1